Rite Aid Game Details

RITE AID OFFERS $5 MILLION IN PRIZES INCLUDING MORTGAGES, CARS AND ROOM MAKEOVERS WITH RITE AID THE GAME OF LIFEä



Customers Collect Game Board Markers With Purchases to Win Prizes



Camp Hill, PA (January 4, 2010) – Rite Aid customers have the chance to win $5 million in prizes including mortgages, cars and home makeovers along with numerous other prizes with the new Rite Aid THE GAME OF LIFEä. Similar to the popular board game, customers must collect and match game pieces to win prizes. Rite Aid is the first drugstore retailer to offer a collect and win game.



During January and February, customers will receive one game ticket each time they make a purchase at Rite Aid and can receive one additional game ticket for every bonus item they purchase. Bonus items will be marked throughout the store. A list of bonus items as well as game boards can be found at www.riteaid.com/thegameoflife. Game boards also will be available at all Rite Aid stores.



Each ticket includes four markers for the game board and one coupon. Customers must collect and match all markers for a designated prize on the game board to win that prize. The match and win prizes include $250,000 mortgages, 2010 Infiniti G37 convertibles, mega kitchen makeovers, cash and more. There are also several types of coupons including discounted coupons that offer $.25 to $10 off select products; instant win at store coupons for free items, instant cash win prizes up to $10 and a free coupon for two additional tickets; and instant win prizes of gift cards, cash and a $10,000 room makeover.



"Rite Aid is excited to be the first drugstore retailer to offer its customers a collect and win game," said John Learish , Rite Aid Senior Vice President, Marketing. "Not only is Rite Aid THE GAME OF LIFEä a great way to reward our customers for shopping at Rite Aid, it's a way for them to have fun while doing so and offer them chances to win some great prizes."



For details and complete game rules, go to any Rite Aid store or visit www.riteaid.com/thegameoflife.



Rite Aid Corporation (NYSE: RAD) is one of the nation's leading drugstore chains with more than 4,800 stores in 31 states and the District of Columbia with fiscal 2009 annual sales of more than $26.3 billion. Information about Rite Aid, including corporate background and press releases, is available through Rite Aid's Web site at www.riteaid.com.